ÿÿ Windows 10 Deadline Boosts Mac Sales
ÿÿ ------------------------------------
ÿÿ The Windows 10 end-of-support deadline is driving the largest
ÿÿ coordinated PC replacement cycle in years across the industry,
ÿÿ and Apple is emerging as one of the main beneficiaries as Mac
ÿÿ shipments accelerate.
ÿÿ Counterpoint Research this week reported that nearly 40% of
ÿÿ the global installed PC base was still running Windows 10
ÿÿ ahead of the October 2025 cutoff, triggering early fleet
ÿÿ renewals across both commercial and consumer channels. This
ÿÿ pressure lifted shipments for most large brands, and the Mac
ÿÿ is among the strongest gainers. According to Counterpoint,
ÿÿ Apple's global Mac shipments grew 14.9% year-over-year in the
ÿÿ third quarter of 2025, supported by demand for new MacBook
ÿÿ models and rising enterprise adoption of Apple hardware.
ÿÿ Lenovo remained the largest PC vendor and had the highest
ÿÿ annual growth at 17.4% year-over-year. Asus saw 14.1%
ÿÿ year-over-year growth. HP followed with a 10.3% increase,
ÿÿ driven by commercial penetration. Dell shipments declined 0.9%
ÿÿ year-over-year. Counterpoint said that the top five vendors
ÿÿ together controlled nearly three-quarters of the global PC
ÿÿ market in the period, while smaller brands were flat or down.
ÿÿ Counterpoint noted that computer companies have started
ÿÿ marketing systems with neural processing units and integrated
ÿÿ AI features. While these features have not yet converted into
ÿÿ a primary sales driver at scale, enterprise buyers are
ÿÿ beginning to incorporate AI capability requirements into
ÿÿ forward procurement so as not to retire devices before
ÿÿ emerging AI workflows arrive.
<https://www.macrumors.com/2025/10/25/windows-10-deadline-boosts-mac- sales/>
ÿÿ Windows 10 Deadline Boosts Mac Sales
ÿÿ ------------------------------------
ÿÿ The Windows 10 end-of-support deadline is driving the largest
ÿÿ coordinated PC replacement cycle in years across the industry,
ÿÿ and Apple is emerging as one of the main beneficiaries as Mac
ÿÿ shipments accelerate.
ÿÿ renewals across both commercial and consumer channels. This
ÿÿ pressure lifted shipments for most large brands, and the Mac
ÿÿ is among the strongest gainers. According to Counterpoint,
ÿÿ Apple's global Mac shipments grew 14.9% year-over-year in the
ÿÿ third quarter of 2025, supported by demand for new MacBook
ÿÿ models and rising enterprise adoption of Apple hardware.
ÿÿ driven by commercial penetration. Dell shipments declined 0.9%
ÿÿ year-over-year.
ÿÿ Counterpoint noted that computer companies have started
ÿÿ marketing systems with neural processing units and integrated
ÿÿ AI features. While these features have not yet converted into
ÿÿ a primary sales driver at scale, enterprise buyers are
ÿÿ beginning to incorporate AI capability requirements into
ÿÿ forward procurement so as not to retire devices before
ÿÿ emerging AI workflows arrive.
<https://www.macrumors.com/2025/10/25/windows-10-deadline-boosts-mac-sales/>
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